The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ as they are riding the peak of mobile and online shopping. Actually, these disruptive technology are set to create revolution in the retail sector. Amongst each one of these new tech trends, image recognition offers been mapped out because the emerging technology which has the potential to generate the highest impact on sales.
With image reputation technology mobile apps, systems and various other software can identify consumers from their facial features. Actually, this technology may also be used to identify different objects predicated on their features. Consequently the entire world has become a shop screen for the customers where they are able to find direct link from the pictures of products printed on a billboard or in publications acquiring them to the web site or physical location of a retailer. Consumers might have more personal encounter with this technology since it allows systems and software program to react to an individual. This enables the buyers to get as well as scan their desired items conveniently and quickly, which, help bridge the gap between on the web stores and physical stores. The technology enables the devices and/ or website to become intuitive plus they react in an engaging method with the consumers. Actually, image recognition technology gets the potential to be an authentic driving drive for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to make visual searches for the particular products they go for at their gadgets. They can enjoy a fully customized mobile or online retail experience while near a device. This picture recognition technology actually makes it easier for mobile and online customers to experience and connect to products. And each one of these can be performed by just scanning the image on the smartphone or tablet. A number of brands are already by using this technology for his or her online and mobile customers to make item searching even more interactive and faster. In general, most of such applications allow purchasers to snap online competitive intelligence a picture of the merchandise and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the result is created to the consumers.
With such technologies merchants will have enormous opportunities; however, the benefits of these technologies are yet to be realized completely. In line with the recent market developments the experts have opined that around 12% consumers are likely to be using image reorganization technology by 2014. The retail sales as well will be considerable up, thanks to these technologies. Image recognition technology also makes on-line transactions safer by enhancing the protection perspective of on the web or mobile payme.
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